From brick-and-mortar to omnichannel
The effectiveness of advertising requires an aligned strategy, understanding the need of the client. In 2019 we received a client request from P.W. Akkerman to make the shift from a physical retailer to an omnichannel approach, engaging customers through multiple digital and physical touchpoints. The ambition was clear: to generate revenue through advertising and SEO that matched, or even surpassed, their physical store's earnings. With sustainable growth as a purpose we stil boosting conversions with lower costs. We managed to gain more store visits and at the same time raise the overall revenue. In the last two years we almost doubled the ROAS (return on ad spend). Nowadays both companies are still pleased with the collaboration.