Core Web Vitals? Everything you want to know!
Understanding and improving Google Core Web Vitals, which measure aspects like loading speed, response time, and website stability, is essential for enhancing SEO and ensuring a positive user experience, with tools like Pagespeed Insights and Lighthouse aiding in the assessment and optimization process.
Google Ads & Automation: this is how to make the machine go where you want it to go!
In the world of Search Engine Advertising (SEA), marketers are relinquishing manual control and embracing automation for Google Ads success. By leveraging machine learning, strategic data feeding, and a focus on both hard and soft conversions, marketers can optimize campaigns more efficiently, ensuring long-term growth and effectiveness in the ever-evolving landscape of digital advertising.
Consent Mode (V2): How privacy awareness enriches your data
Consent mode is no longer a 'nice to have' but will at least have to comply with a basic implementation from March 2024. Fact is that website users must consciously give permission to place cookies. This allows advertisers to collect less data than before. Google wouldn't be Google if a privacy-friendly solution was offered, namely Google Consent Mode. To meet this requirement, I will guide you through the what and why of Consent Mode in a few minutes. If it is still not clear after this blog, don't panic. We can always help you!