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GMU Business Analytics – Privacy Policy

GMU takes the privacy of our customers and users seriously. We understand the significance of privacy as a critical concern, which is why we have designed and manage our services with a strong focus on safeguarding your privacy.

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

This Privacy Policy provides detailed information on the types of information we collect and use, as well as the measures we take to secure your information in connection with our services.

By using our services, you consent to this privacy policy.

Quick Summary

GMU Business Analytics:
1). uses the ‘Google Sign-In’ to authenticate with Google services.
2). uses the ‘Google Analytics API’ for readonly access to data in a Google Analytics Account.
3). Is the display of the Google Analytics API data we have invoked, which depends on your data layer, we only display this data and do not check it for errors.
4). does not have access to account passwords.

Interpretation and Definitions

The terms in this document with initial capital letters are defined under the following conditions. These definitions shall retain the same meaning whether they are used in singular or plural form.


For the purposes of this Privacy Policy:

"You" refers to the individual who is accessing or using the Service, or to the company, or other legal entity on whose behalf that individual is accessing or using the Service, as applicable.

Under the General Data Protection Regulation (GDPR), "You" may be identified as the Data Subject or as the User, since you are the individual utilizing the Service.

"Company" (mentioned in this Agreement as either "the Company", "We", "Us", or "Our") specifically refers to GMU B.V., located in The Netherlands.

For the purpose of the General Data Protection Regulation (GDPR), the Company acts as the Data Controller.

"Application" refers to the software program made available by the Company, which You have downloaded onto any electronic device, known as GMU Business Analytics.

"Affiliate" denotes an entity that either controls, is controlled by, or is under common control with a party. Here, "control" is defined as the ownership of 50% or more of the shares, equity interest, or other securities that are entitled to vote for the election of directors or other managing authority.

"Account" signifies a unique account that is created for You to access our Service or specific parts of our Service.

Service refers to the Application.

Country refers to: The Netherlands

Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

For the purpose of the GDPR, Service Providers are considered Data Processors.

Personal Data is any information that relates to an identified or identifiable individual.

For the purposes for GDPR, Personal Data means any information relating to You such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity.

Device means any device that can access the Service such as a computer, smartwatch, cellphone or digital tablet.

Usage Data refers to data collected automatically, derived either from the use of the Service or from the Service's infrastructure itself. This could include information such as the duration of a page visit.

Data Controller, for the purposes of the GDPR (General Data Protection Regulation),refers to the Company as the legal entity that determines the purposes and means of the processing of Personal Data, either alone or jointly with others..

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data
While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You.

Personally identifiable information may include, but is not limited to:
Usage Data
Online identifiers, including cookie identifiers
IP addresses
Device identifiers
Client identifiers
First name
Last name

Usage Data
Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the (app) pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Information Collected while Using the Application

While using Our Application, in order to provide features of Our Application, we collect information.
We utilize this information to offer and enhance features of Our Service, as well as to personalize and refine Our Service. The collected information may be uploaded to the Company's servers and/or a server of a Service Provider, or it might simply be stored on Your device. You have the option to enable or disable access to this information at any time through the settings on Your device.

Use of Your Personal Data
The Company may use Personal Data for the following purposes:

To provide and maintain our Service, including to monitor the usage of our Service.

To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

To contact You: To contact You by email, telephone calls, SMS, Whatsapp or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, results, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

To provide You with personalized results, news, findings, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless This is applicable unless you have chosen not to receive such information.

To manage Your requests: To attend and manage Your requests to Us.

We may share your personal information in the following situations:
With Service Providers: We may share your personal information with Service Providers for various purposes. These include monitoring and analyzing the use of our Service, displaying advertisements to you in order to support and maintain our Service, processing payments, and for contacting You.

For Business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company.

With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.

With Business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.

With other users: When You share personal information or engage in interactions within public areas of the service with other users, such information may become accessible to all users and could potentially be widely distributed outside the platform. If you interact with other users, other users on that service may see your name, profile, and a description of your activity. Similarly, other users will have the ability to view descriptions of your activity, communicate with you, and view Your profile.

Retention of Your Personal Data
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for instance, if we are mandated to retain your data in compliance with applicable laws),, resolve disputes, and enforce our legal agreements and policies.

The Company will also keep Usage Data for internal analysis purposes. Typically, Usage Data is retained for a shorter period, unless it is being utilized to enhance the security or improve the functionality of Our Service. In cases where we are legally required to maintain this data for more extended periods, we will adhere to such obligations.

Transfer of Your Personal Data
Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to and maintained on computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions
If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement
Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the belief that such action is necessary to:
Comply with a legal obligation
Protect and defend the rights or property of the Company
Prevent or investigate possible wrongdoing in connection with the Service
Protect the personal safety of Users of the Service or the public
Protect against legal liability
Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Detailed Information on the Processing of Your Personal Data
Service Providers have access to Your Personal Data only to perform their tasks on Our behalf and are obligated not to disclose or use it for any other purpose.

Google Sign-In
‘GMU Business Analytics’ uses the ‘Google Sign-In’ to authenticate securely with a Google Account and access Google Analytics Data. ‘Google Sign-In’ is part of ‘Google API Services’, which is an authentication and authorization framework provided by Google that gives ‘GMU Business Analytics’ the ability to connect directly to Google servers to access Google user data.

Use of Google Sign-In is subject to Google’s Privacy Policy and Terms of Service which are available on Google’s website.As part of the Sign-In process, the user will be required to enter their username and password. Upon successful authentication with Google, ‘GMU Business Analytics’ will be provided with data access tokens.

We may engage the services of third-party providers to monitor and analyze the usage of our Service.

Firebase is an analytics service provided by Google Inc.

You have the option to opt-out of certain Firebase features through your mobile device settings, like your device's advertising settings, or by adhering to the instructions provided by Google in their Privacy Policy.

We also recommend that you review Google's policy for safeguarding your data.

For more information on what type of information Firebase collects, please visit the Google Privacy & Terms web page:

We may use Service providers to show advertisements to You to help support and maintain Our Service.

We may provide paid products and/or services within the Service. In that case, we may use third-party services for payment processing (e.g. payment processors).

We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors whose use of Your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

Our app make use of third party messaging/communication service/application allows the Owner to send messages and notifications to users across platforms such as Android, iOS, and the web. Messages can be sent to single devices, groups of devices, or specific topics or user segments. Depending on the permissions granted to this application, the data collected may also include precise location (i.e. GPS-level data) or WiFi information. This Application uses identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to run the OneSignal service. The Data collected may be used by the service provider for interest-based advertising, analytics and market research.

GDPR Privacy
Legal Basis for Processing Personal Data under GDPR
We may process Personal Data under the following conditions:

You have given Your consent for processing Personal Data for one or more specific purposes.

Performance of a contract:
Provision of Personal Data is necessary for the performance of an agreement with You and/or for any pre-contractual obligations thereof.

Legal obligations:
Processing Personal Data is necessary for compliance with a legal obligation to which the Company is subject.

Vital interests:
Processing Personal Data is necessary in order to protect Your vital interests or of another natural person.

Public interests:
Processing Personal Data is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Company.

Legitimate interests:
Processing Personal Data is necessary for the purposes of the legitimate interests pursued by the Company.

In any case, the Company will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Your Rights under the GDPR
The Company undertakes to respect the confidentiality of Your Personal Data and to guarantee You can exercise Your rights.

You have the right under this Privacy Policy, and by law, to:
Request access to Your Personal Data. The right to access, update or delete the information We have on You. Whenever made possible, you can access, update or request deletion of Your Personal Data directly within Your account settings section. If you are unable to perform these actions yourself, please contact Us to assist You. This also enables You to receive a copy of the Personal Data We hold about You.

Request correction of the Personal Data that We hold about You. You have the right to to have any incomplete or inaccurate information We hold about You corrected.

Object to processing of Your Personal Data. This right exists where We are relying on a legitimate interest as the legal basis for Our processing and there is something about Your particular situation, which makes You want to object to our processing of Your Personal Data on this ground. You also have the right to object where We are processing Your Personal Data for direct marketing purposes.

Request erasure of Your Personal Data. You have the right to ask Us to delete or remove Personal Data when there is no good reason for Us to continue processing it.

Request the transfer of Your Personal Data. We will provide to You, or to a third-party You have chosen, Your Personal Data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which You initially provided consent for Us to use or where We used the information to perform a contract with You.

Withdraw Your consent. You have the right to withdraw Your consent on using your Personal Data. If You withdraw Your consent, We may not be able to provide You with access to certain specific functionalities of the Service.

Exercising of Your GDPR Data Protection Rights

You may exercise Your rights of access, rectification, cancellation and opposition by contacting Us. Please note that we may ask You to verify Your identity before responding to such requests. If You make a request, We will try our best to respond to You as soon as possible.

You have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data. For more information, if You are in the European Economic Area (EEA), please contact Your local data protection authority in the EEA.

Children's Privacy
Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

Your California Privacy Rights (California's Shine the Light law)

Under California Civil Code Section 1798 (California's Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties' direct marketing purposes.

If you'd like to request more information under the California Shine the Light law, You can contact Us using the contact information provided below.

California Privacy Rights for Minor Users (California Business and Professions Code Section 22581)

California Business and Professions Code section 22581 allow California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted.

To request removal of such data, and if you are a California resident, You can contact Us using the contact information provided below, and include the email address associated with Your account.

Be aware that Your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact information

We are here for you

If you have any inquiries or requests, please don't hesitate to contact us at


Blankenstein 260

7943PG Meppel

The Netherlands