High Performance & Data Driven

Google Ads for
E-commerce

Because you deserve to grow
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The results above are no  lucky shots. It is our way of working.

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Are you running E-Commerce

BELOW900% RETURN?

You should defenitly contact us

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This turned our world completely upside down...

GMU ROAS modal

Our golden formula

Testers
For products without data, we use a controlled budget and a safe starting bid for Google Ads.
Bleeders
Products that generate lots of impressions and clicks without converting are moved to the Bleeders segment.
Mid funnel
When a product starts generating its first sales and approaches your target range, we move it to the Mid Funnel.
Rising Stars
Years of data analysis show that 80% of the turnover comes from only 20% of the products (the well-known 80/20 rule or Pareto principle)
Revenue Stars
In addition to your Profit Stars for creating extra room in return, your Revenue Stars are essential for achieving your sales growth, an important segment.
Profit Stars
The products that perform far above your target return.
You literally want to give it unlimited space.
Click here to read more

Dont miss out on our valuable data insights.

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Performance is our passion

Customer satisfaction is what drives us.
A
Alexander
What impressive numbers we're achieving for you right now! This truly makes us extremely happy! 😊

R
Remco
“Collaborating with an external partner is always exciting, but luckily the team at GMU guided us extremely well in our choices and handled a lot of work...”
M
Maxim
Nearly 10,000 turnover, 100 bookings and an average cost of €19.91 per booking. These are the numbers that make us smile. Thanks for all the efforts so far and hopefully we can increase sales even more in the coming period! MU has been assisting us with online marketing, SEO, and SEA. They contribute well to our strategy
S
Superlease
"For a number of years, GMU has been helping us with online marketing, SEO and SEA. They contribute well to strategy, the lines of communication are short and they know their stuff. Great!"
C
Chantal
"GMU is an innovative online marketing agency that thinks along with you. The various disciplines work well together to provide you with the best possible service in the field of SEA, SEO and retargeting. The young team is easily accessible and thinks along with you to generate the best result within google"
R
Rob
"In the past, several marketing agencies have worked for Google Adwords and organic SEO, but with varying results. I've been a satisfied customer at GMU.ONLINE for 5 years now. Extraordinary knowledge, short lines of communication and strong communication. Handy if you, as an entrepreneur, have little time to delve into the ads and associated results. You can really trust this party, every goal I set is exceeded by 200%. This has resulted in considerable growth for our company. Highly recommended this company!"
F
Floor
“GMU has completely exceeded our expectations. They consistently meet and exceed the intended goals. As e-commerce specialists, they know exactly what works. Additionally, their app offers full insight into the results, so we always know how our ads are performing”
E
Edaine
“I would recommend GMU's services to everyone. Through their personal approach and professional way of thinking, my website achieved great improvements within a few months.”
A
A
“I've worked with various agencies for SEO and SEA in the past. I've been a client with GMU for 3 years now and am still very satisfied. They have a lot of knowledge, keep things efficient, and the communication is always pleasant.”
D
Daphne
“A professional company that quickly understands your needs and places your organization at the top of Google through labor-intensive actions. A good investment.”
M
Max
“A great company in online marketing that really thinks along with you. Communication is excellent, and their Big Data system provides great insights that lead to excellent returns.”
D
Diederik
"I would recommend GMU's services to everyone. Thanks to the personal approach and professional way of thinking, my website has undergone a huge positive change in a few months. The positive results are clearly visible in the growing number of website visitors. With the help of GMU, we can make the most of our online growth opportunities.to make products easier to find for a wider audience."
B
Bob
"What impressive numbers we're achieving for you right now! This truly makes us extremely happy! 😊"
B
Best Fightshop
“Collaborating with an external partner is always exciting, but luckily the team at GMU guided us extremely well in our choices and handled a lot of work...”
M
Marc
GMU helpt ons al enkele jaren met online marketing, SEO en SEA. Ze dragen goed bij aan onze strategie
E
Eva
"Innovative company that is close to the customer and proactively thinks along with you. Nice personal approach, know what they're talking about and they take the time for you."
B
Bart
"Good personal contact, knowledge of the business and the market. Always thinking in terms of solutions. Highly recommended!"
R
Remarkt
"Big Data system that ensures the best possible return. Definitely recommended!"
S
Simon
"This party lives up to what they promise. Good personal communication."
B
BeriVita
“A young company with professional and super-friendly staff. They prioritize the specific needs of their clients, and communication is always clear and quick. In short, GMU Online provides excellent service. Highly recommended if you want to grow your business!”
T
Tom
"Nice cooperation with good service. Great company! Fulfills the agreements."
M
Marcel
"Very satisfied with the service and people are also well advised during the corona crisis."

There is a reason why we are in the top 10 fastest growing companies in the Netherlands.

FD award
20 years of expert quality
Are you looking to scale your E-Commerce store?
Start working with the best

GMU works not only for, but also strategically with, our customers and their data.

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Google Ads Manager

You may spend down your budget on marketing that doesn't really bring you new customers, or maybe you're struggling with a lack of resources to grow your business, or you just face increased competition in your market. Marketing challenges are a part of the business, but to overcome them you need a lifetime partner.

Maybe we are the solution.But to overcome these challenges, you need a reliable partner. We can be that partner. We help you get in touch with your customers today and tomorrow and achieve sustainable commercial growth. That is our vision for successful and profitable marketing. With a tailored strategy, a personal approach and our own innovative software, we offer solutions that accelerate and strengthen your business.

By combining data-driven strategies with a customer-focused approach, we create reliable, long-term collaborations. The result? More traffic, higher conversions and complete digital marketing worry

This story isn't about an average Google Ads agency that simply manages some campaigns with the aim of invoicing as many customers as possible. This is a strategy based on 20 years of experience that shows how you can really grow by advertising smartly on Google.

We are YOU,


An E-commerce Entrepreneur

It all started more than 20 years ago, when we started our own E-commerce journey.

As entrepreneurs, our primary focus was on sales growth, preferably month by month growth compared to the previous month.

After all, the most crucial elements of a growing company are sales and marketing — without turnover, there is no company.

But we quickly learned that it was smarter to focus on profitable sales growth. Through marketing efforts such as Google Ads and Google SEO, we grew rapidly, but we saw our bank account dwindling just as fast.

Read our story, Click here

We are happy to share our knowledge

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Pricing

Cost for GMU  SEA-service:

Selected budget
750
Current ROAS
750%
Desired ROAS
750%
Potential  Additional Revenue
Extra Monthly Revenue Potential
28%offvalue
Extra Annual Revenue Potential:
28%offvalue

GMU Service fee

500

Service fee:
60% of budget
Your plan
Proffesional
Potential for Annual Cost Savings
With our services, you save an average of 28%.
Annual savings
28%offvalue
Example Calculation
Typical marketing agency:
Monthly Hours:
28%offvalue
Hourly Rate:
95
Costs other agency
28%offvalue
GMU servicelkosten
28%offvalue
Montlhy savings
month
Annual savings
28%offvalue

Why choose us over your current agency?

If your current agency is cheaper, you might not be achieving returns like those in our portfolio.
The likely cause: insufficient time and attention spent on your marketing campaigns.
As a result, you may be wasting money on ineffective Google Ads each month.
Take action now.
Don't wait any longer... Get in touch today
Our story

Dear E-Commerce entrepreneur,

What you're about to discover will forever change the way you look at

Google Ads, Google Shopping and profitable online ads...

Updated: 1st november 2024

Our way to profitable google ads

We noticed that it was impossible to constantly run a profitable business, let alone scale, from bidding with the best intentions for keywords.

Online advertising with Google Ads and Google Shopping gave us the opportunity to grow rapidly, but without a data-driven strategy, our bank account dwindled just as quickly. We noticed that it was impossible to constantly run a profitable business, let alone scale, from bidding with the best intentions on Google Adwords keywords & Google Shopping products.

This led us to the key question: how can we make our advertisements for new products grow as fast as possible in terms of turnover in a profitable way?

Thanks to our background in software engineering, we started our own Google Ads management softwares to develop, based on mathematical algorithms that we use to maximize profits on product level. Our focus went beyond keywords. Instead of bidding on keywords, we look at marketing from the product: Profit optimization from the margins of all items placed in orders, per item and per country.In this way, things such as price compared to competition, scarcity/niche items, runners, etc., can be recognized and divided into various marketing segments.We segment products data-driven based on performance and profit goals in various campaigns, each with its own goal and cost limitation.. This is how our unique, data-driven Google Ads campaign structure was created, with which we have been successful for years.

This turned our world completely upside down...

GMU ROAS model

Our golden formula

Testing Phase — For products without data, we use a controlled budget and a secure Google ads bid starting bid. It is not desirable to run these test products in an automated strategy such as Google Shopping Performance Max as there is no data for these products yet. By isolating these products in a classic Google Shopping campaign on a limited Google Ads Bid, we can safely test whether a product can be successful on a limited budget at Google Shopping and in Google ads.

Mid Funnel — When a product achieves its first sales & in your range target return moves, we move the product to the Mid Funnel. Here we work with the average return we want to achieve across the entire Google Ads campaign. We control the Mid Funnel as a kind of cuisecontrol with a target return algorithm. You can see the Mid Funnel strategy as a kind of growth greenhouse, where we grow the products into a Profit Star or Revenue Star.

Bleeders — Products that generate lots of impressions and clicks without sales go to the Bleeders segment. Here, we set a layer of Google Ads bid so that the product is still visible in Google Shopping, but does not consume a large part of the Google Ads budget. This is a very important part of our strategy. Typically, products that we mark as Bleeders consume up to 70% of your budget. Just imagine how many extra sales you can make if you bet this 70%, which is also at a loss, on your most profitable products.

Exactly this is what we do; after 20 years of testing, this appears to be making the biggest impact. Through this segmentation, we save an average of 70% of the budget that would otherwise be lost to non-converting clicks. We can invest this saved budget in PPC campaigns with the highest chance of profit, so that we achieve our goals with smart bid adjustments and a proven PPC management strategy.

Rising Stars — Google Shopping products that perform enormously above your target return (thus by far the most profitable) are given the highest priority and go to the Rising Stars-category. Here they get a unlimited budget. This sounds scary but is essential to our strategy. After all, if a product, for example, earns 16x its PPC deposit, you, as a real entrepreneur, want to keep selling it indefinitely? However, it is important to sit on top of this like a hawk. That's where our algorithms come in. When a product with an unlimited budget no longer reaches its x16 but moves towards the return of the Mid Funnel, we automatically move the product to the Mid Funnel with our Google Ads Manager Software and the product also has a limited Google Ads budget fully automatically. NOTE: if you use an unlimited budget strategy, always automate your limits, otherwise this can go wrong.

Revenue Stars — Years of data analysis show that 80% of the turnover comes from only a maximum of 20% of the products (the well-known 80/20 rule or the Pareto Principle). In addition to your Profit Stars for creating extra room in return, your Revenue Stars are essential for achieving your sales growth, an important segment. We put these products in a special segment where we optimize each product for a maximum sale/profit ratio.

Profit Stars - The products that perform far above your target return.
You literally want to give it unlimited space, yes, you heard it right, really unlimited. Suppose a product sells at a 1500% return, why wouldn't you want to invest €10 000 to generate €150 000 in sales? Note: unlimited budgets can be extremely dangerous if you set it manually. Since we control the campaign structures using our own software, a product will automatically fall back into another segment with budget restrictions and other bids/goals as soon as it is not a Profit Star.

For 20 years, the above structure has been our blueprint for success, with this blueprint, we became the market leader within 2 years.

And that stood out...

From that point on, other webshop entrepreneurs wondered how we could grow so fast without external capital.

Our secret, we reinvested as our profit & in our most profitable Google Ads campaigns, creating an unlimited flywheel.

From that point in time (that's what we're talking about 20 years ago), other E Commerce entrepreneurs also asked if we could also market their webshop and achieve the same growth for them.

We have been nominated with an FD Gazellen Award for 7 years in a row. Last year, we were even among the TOP 10 fastest growing companies in the Netherlands with an international customer portfolio.


Worstel jij als ondernemer ook met je winstgevendheid en groei?


Do you recognize yourself in the following?

  • You’re spending a significant amount each month on an online marketing agency, or you’ve hired a marketing employee who costs you over €50,000 per year, yet you’re not seeing explosive online growth. Your monthly revenue exceeds €10,000, showing you have traction, but your dream is to turn this into your net profit. On top of that, you struggle to scale endlessly and don’t know why. You’re unsure whether online advertising with your Google AdWords Specialist is truly profitable.
  • You’re questioning how Ads are being managed by your current online marketing agency and feel they don’t truly understand you. You need proactive advice based on your product data and seek guidance. You don’t understand why your competitor is always fully visible online while you struggle with growth. You’re frustrated by high monthly marketing expenses and feel like you’re working for Google instead of for yourself.
  • You wonder how many genuinely new customers can be attributed to the marketing revenue presented in shiny reports. After all, revenue also comes from your own brand name and SEO rankings, doesn’t it? You question whether the ROI (Return on Investment) of your Google Ads campaigns is actively managed. More importantly, are your products properly segmented? Of course, you want your budget to focus on your bestsellers during the right seasons, not on underperformers.
  • You feel like there’s almost nothing left of your advertising revenue after deducting all the associated costs. You suspect that advertising is becoming increasingly expensive every year—likely because you’re not using the right marketing mix. But what is the right marketing mix, and how are others achieving success?

If one or more of these questions resonate with you, keep reading!

We Understand E-commerce Entrepreneurs. That's Why We Stand for Transparency & Results.

At our company, you don't pay an hourly rate. Instead, we work with a service fee that grows alongside your success. This ensures every euro you invest goes in the right direction.

This way, you can be sure that every euro is going in the right direction. We do not work with vague reports, but have our own Google Ads Manager Software APP where you can track all your data & more importantly your return in real time from both your Google ads, PPC campaigns (Google Shopping), but also SEO, Social Media Ads and your direct website turnover so that you can always see what your investment pays off & can easily compare it with the previous period.

Why Google Ads should be the foundation of your marketing strategyWaarom Google Ads de basis moet zijn van je marketingstrategie

Google Ads provides access to a global reach and the ability to appear at the right time for potential customers. Whether you outsource your Google Ads or manage your own Google Ads account, it all comes down to data, visibility, and efficiency.

Data = King
Setting up a good Google Ads campaign based on past data, possibly combined with forecasting data based on seasonality, is essential to bring your products to the top in search results, in sales and in return.

Our 20 years of experience as a Google Ads specialist has taught us that every pay per click campaign should contribute to your net profit. We regularly analyze performance via tools such as Google ads editor, Google ads dashboard, auction insights, google ads &, of course, via our own Google Marketing Manager Software. Our data-driven approach is specifically designed to keep Google ads costs as low as possible and maximize ROI.

Our unique approach and software ensure that you are not only visible, but also remain profitable.

We work together with:

Server Side Tracking

Data is key to growth. That's why we prefer to literally use every customer interaction with our own Server-Side Tracking. This innovative method of collecting and analyzing data is the solution for dealing with restrictions such as cookie blocking and stricter privacy rules.

With Server-Side Tracking, data is stored directly on a special server that we set up for you and then sent via API to the marketing channels, instead of via the browser/cookies. This means that you data more reliable and secure is being processed. For e-commerce entrepreneurs, this is essential: you get a full insight into the behavior of your customers, even if they block tracking cookies. The result? More conversions, better targeting, and higher returns.

Verbeterde conversies voor Google Ads

As an e-commerce entrepreneur, your primary goal is to maximize the impact of your marketing budget. At GMU, we understand this inside and out. That’s why we help your business grow with smart solutions like Enhanced Conversions in Google Ads.

This advanced tracking technology ensures you can accurately measure every conversion, even when traditional cookies fall short. Enhanced Conversions utilizes additional data points, such as "add to cart" actions and product clicks, all encrypted securely and fully compliant with privacy regulations. This allows us to gather more actionable data and measure the relationship between Google Ads clicks and actual sales.

With this insight, we can identify early on which products receive significant clicks but fail to convert into sales. It’s a perfect solution for e-commerce entrepreneurs who want to pinpoint where their revenue comes from and seize every opportunity to grow their business.

Google Shopping PPC & Performance Max CampaignsPPC- en Performance Max-campagnes van Google Shopping

As an e-commerce entrepreneur, you want to make your products visible to the right target group at the right time. That's why our services include making sure your ads stand out and convert with smart strategies for Google Shopping PPC and Performance Max campaigns. In the Testing Phase & for the Bleeders, we work with the classic Google Shopping; for the Mid Funnel, Revenue Stars & Profit Stars, we work with Performance Max Campaigns, these all-in-one campaigns use AI to promote your products across all Google channels: from Google Search and Google Display to YouTube and Gmail. The result? More conversions.

Google Shopping is the tool for showing your products right at the top of Google, complete with images, prices, and reviews. But to get real results, you need to do more than just upload your product feed. With our expertise, we optimize your products in Google Merchant Center down to the last detail.

Google Search Ads/Google AdWords

Many entrepreneurs underestimate the impact of traditional Google Search Ads (previously known as Google AdWords). As the name “Google AdWords” suggests, the focus of Search Ads is primarily on keywords. The impact of this is significant because Google AdWords ads always appear above SEO positions, with up to four ads displayed at the top.

1. The keywords have become quite sophisticated on the basis of pay per click and therefore rarely achieve the desired return.

2. You measure keywords and not products in your return data analysis, so controlling margin & returns is almost impossible as you advertise on a keyword and not on a product.

GMU google ads visual usps

Our Solution: Focus Conversion Search Ads

Using our own Marketing Software, we measure the ratio between clicks and turnover based on all keywords. Through this data analysis, we set up the Google Adwords campaigns based on our own technique: Focus Conversions. Instead of advertising on generic keywords with a high cpc, we analyse the keywords that ensure profitable conversions via your SEO channels, among others. These are often the so-called longtail keywords such as “brand + type”. Logical! But why doesn't my current marketing agency use this technique in their Google ads keyword plan, I hear you think... The answer is simple, we soon talk about hundreds or sometimes thousands of keywords, all of which require their own ad and preferably multiple ads. If you were to have this done on an hourly basis, this will cost you more than it will bring you.

Dus hoe gaat GMU hiermee om?

You've likely heard the saying: Exactly. That's why we've implemented something smart in our software. We measure the relationship between the keyword, conversion data (your return), and the product. If it meets our objectives, our software automatically creates an ad based on the keyword and product content.

In addition to Google Shopping, this technique also allows us to achieve your goals on Google Search Ads/Google AdWords.

Remarketing Google Ads - 97% of your E Commerce traffic does NOT buy

That's why we implement an 7 to 9 touchpoints required to become your customer. That's why remarketing is essential, but you don't want to spend too much on it. After all, it is important to monitor your return target. om je toekomstige klanten te bereiken, degenen die veel interesse tonen maar je webshop verlaten na hun eerste bezoek (meestal 97% van de bezoekers). Met behulp van , deze bezoekers worden opgeslagen als een Google Ads Remarketing segment.

Google Display-advertenties

With Google Display Ads, we can use visual banners and advertisements to show your products to specific target groups based on their behavior & interests. We therefore use Google Display Ads as Remarketing, targeting the 97% who did not buy based on behavior and interests, using the previously stored server side tracking data to place your products in display ads where they have the most impact. This can be done on websites that match your niche.

Google Display Ads can significantly increase your turnover, if used properly.


As an e-commerce entrepreneur, it is essential to be visible to your target group in places where they spend their time online. Google Display Ads are the perfect way to promote your products or services through visual ads on millions of websites, apps, and YouTube. At GMU, we make sure that your Display Ads not only stand out, but also convert.

Some of the benefits of using Display Ads:

Wide range: Reach millions of potential customers via the comprehensive Google Display Network.

Targeted targeting: Show your best-performing products in dynamic ads to specific target groups, such as visitors who've viewed your products before.

Visual impact: With eye-catching banners and videos, you draw attention to your best-performing products and proactively achieve the 7 to 9 touchpoints that are on average necessary for a remarketing conversion.

Gerichte strategieënWe set up campaigns that reach and convert your specific target group. We understand how to use Display Ads to increase your sales.

Google Ads Sitelinks - Get more out of ads with callout extensionsGoogle Ads-sitelinks - Maximaliseer de advertentieprestaties met callout-extensies

With Google Ads Sitelinks/callout extensions, we add extra links to your ads (for example, to the aforementioned Focus Conversions for Google AdWords Search Ads), so you not only claim more space in the search results, but also direct visitors directly to specific product pages. At GMU, we optimize your sitelinks in a data-driven way for maximum impact and conversions. These links appear below the main ad and give users more choices. For mobile devices, our sitelinks are often interactive and take up extra screen space, increasing the chances of clicks.

How do Google Ads Sitelinks increase your sales?

Direct navigation:
Direct customers to popular or high-converting product pages, such as promotions, bestsellers, or popular product categories.
As a result, we shorten the buying journey and increase the chance of conversion.
This makes your ads more effective and increases ROI

Higher CTR (Click-Through Rate):
Sitelinks add extra relevance to your ads. By offering customers more options, such as multiple links to specific pages, we increase the chances of them clicking.
A higher CTR ensures more visitors to your webshop, which also improves the quality score in Google Ads, which can lead to lower cost per click (CPC).
We use these extra clicks to increase conversions and make ads more efficient.

More visibility:
Your ad takes up more space in the search results, pushing your competitors down. This offers two major advantages:

  • Dominance: Your ads stand out more and attract the attention of potential customers.
  • Pushing out competition: We make sure that your competitors are less visible because your ad is more prominent.

Improved customer journey:

Customers find what they're looking for faster, leading to greater satisfaction and higher conversions.

With sitelinks, we improve the user experience for customers. By sending them directly to the right pages, we make the purchase process faster and easier. This leads to: More satisfied customers & faster conversions. Customers find what they're looking for right away, speeding up the conversion process and reducing dropouts. With this approach, we not only increase the chances of a purchase via Google Ad Words, but we also strengthen customer loyalty and repeat purchases.

Google Local Inventory Advertenties

For e-commerce entrepreneurs with physical stores, Google Local Inventory Ads the perfect way to grow in turnover both online and offline. With Google Local Inventory Ads, you show customers which products available directly in your physical store, while also taking advantage of the benefits of your online presence.

How do Google Local Inventory Ads work?

Show Google Local Inventory Ads your products to users who search for items near them. Imagine: a customer searches “sports shoe store near me” on Google. If your physical store and inventory are linked to Google, your products will appear in search results with information such as:

  • Product name and image
  • Price and availability
  • Store address and opening hours

GMU google ads visual advertising

Dit maakt de stap naar een aankoop, zowel online als in de winkel, een stuk gemakkelijker.

Enkele voordelen van Google Local Inventory Ads

  1. Meer winkelbezoek: Local Ads trekken klanten naar je fysieke winkel door te laten zien dat het product direct beschikbaar is.
  2. Betere klantervaring: Klanten weten precies wat ze kunnen verwachten, inclusief actuele prijzen en voorraad.
  3. Hogere conversie: Door te adverteren voor klanten in de buurt, bereik je een doelgroep die vaak klaar is om te kopen.

Online and offline synergy: Combine your webshop and physical store to maximize your reach.

Google Ads Editor

We rarely use the Google Ads web interface to create Google Ad Words or Google Search ads.

With Google Ads Editor, we manage campaigns faster and more precisely.

  • Bulk editing: We can adjust large amounts of keywords, ads, or bids at once, saving time and minimizing errors.
  • Real-time updates: We analyze performance and adjust ads immediately to take advantage of opportunities.
  • Testing at scale: We can easily test and implement new keywords, ad texts or bid strategies.
  • Massive adjustments: We ensure that changes to, for example, bid strategies or URLs are uniformly implemented across all campaigns.
  • Pre-test: Before publishing changes, we review everything to ensure that your ads remain accurate and effective.
  • Google local ads: With large amounts of data, we can easily customize and expand locally targeted ads.
  • Identify issues: We identify bottlenecks such as low CTR or limited budgets more quickly and solve them immediately. \

We use the Google Ads Editor to manage campaigns with speed, precision, and effectiveness. This means more relevance and higher turnover. Together, we ensure that your ads are not only managed in a data-driven way, but also perform at their best. Another major advantage of Google Ads Editor is the multi-account functionality. For customers with multiple locations, brands or campaigns, we can manage everything within one overview. As a result, we always control the performance of individual campaigns, while at the same time ensuring consistency at a strategic level.

With Ads Editor, we can also manage complex campaign structures more efficiently. For example, for large accounts with extensive keyword lists or multiple ad groups, we can quickly apply filters to edit only the relevant parts. This allows us to drill deeper into specific performance, such as keywords with a low CTR or ads that can be improved.

Conversions from Google Analytics GA4 to Google AdsConversies van Google Analytics GA4 naar Google Ads

For e-commerce entrepreneurs, it's essential to know exactly which marketing efforts drive revenue. Having a complete overview of all marketing channels—including SEO, SEA, direct website revenue, and email marketing revenue—is crucial. Ideally, this should also distinguish between revenue from new customers and returning customers.

That's exactly what we measure with our software:

By connecting conversions from Google Analytics 4 (GA4) to Google Ads, you can better understand customer behavior and use your ads more effectively. A big advantage is that this ensures that your turnover is not counting twice. After all, the sum of the parts can never be more than 100%. At GMU, we ensure that this link is seamless via our own software, so that you get maximum return from your campaigns.

Hoe werkt de integratie tussen GA4 en Google Ads?

  1. Linking the accounts: We connect your GA4 property to your Google Ads account via our Marketing Management Software. This allows you to import conversions registered in GA4, such as conversions & sales, into Google Ads.
  2. Defining Soft Conversions: In GA4, we set specific conversion actions, such as adding to the cart, completing a purchase or leaving the cart.
  3. Importing to Google Ads: These conversions & soft conversion goals are imported to Google Ads so that we can optimize your ads based on actual customer actions instead of just clicks or impressions.
  4. Advanced optimization: With this data, we can fuel our Google Ads automated bid strategies (such as Target ROAS or CPA) to target your ads to customers who meet your return targets.

GMU google ads visual proces

Gratis Google Ads Consultant

We dat het beheren van online marketing campagnes complex kan zijn. Om jouw marketingbudget optimaal te benutten, is het essentieel om inzicht te hebben in de prestaties van AL je campagnes en gefundeerde beslissingen te nemen. Daarom hebben we onze Google Ads Manager Software ontwikkeld: een gratis Google Ads Consultant die rechtstreeks is verbonden met jouw data via Google Analyitcs (GA4) en je in staat stelt jouw al jouw online maketing kanalen nauwkeurig te monitoren en optimaliseren. En het beste? Zelfs als je geen klant bent, is onze software volledig gratis.

Connect your Google Analytics (GA4) & get valuable insights via this link.

Why choose our free Google Ads Consultant?

Here are three key reasons why our software is the ideal and most transparent Google Ads consultant:

✅ Monitor your Target ROAS (return) 24/7

A healthy Return on Ad Spend (ROAS), or your return, is crucial for the success of your company. With our marketing software, you can continuously monitor your target ROAS, without having to rely on manual reports or consultants.


We even have a handy APP in the app stores, so you always have your essential marketing insights live with you.

What does this mean for you?
Our software analyses your campaigns day and night, so you always know whether your campaigns meet your goals.

If your ROAS differs from your targets, you can see this directly in our ROAS meter. This gives you the opportunity to make quick adjustments and prevent loss of budget.

Through continuous monitoring, you are not only reactive, but also proactive. You can spot trends and anticipate them, so you always stay one step ahead of the competition.

Our marketing app offers transparency and control, so you know exactly what's happening to your budget at all times. No hidden costs, no ambiguity — just insight and results.

✅ Get live insights by channel and revenue stream

Where does your turnover come from? With our marketing software, you get immediate insight into the performance of your various advertising channels. Whether it's Google Ads, SEO, Shopping, you can see exactly which channels perform best.

You can analyse the revenue and contribution of each channel live, so you know where to focus your budget. You quickly identify which channels are performing less well and can make targeted improvements. By linking the data directly to your Google Ads account, the insights are completely reliable and up to date.

With these insights, we can refine strategy and focus your budget on the channels that provide the most value.

✅ Track sales by channel: new vs. returning customers

Understanding your customer segments is essential for a successful marketing strategy. Our Google Ads Consultant software shows you exactly how much revenue comes from new customers and how much from returning customers.

Why is this important?

  • Attracting new customers is often more expensive than retaining returning customers. By analyzing this distribution, you can better align your marketing goals.
  • You can optimize campaigns for customer retention or focus more on acquisition. It helps you better understand your customers' lifetime value (LTV), which is crucial for long-term success.
  • Our Google Ads Consultant app not only provides you with insights, but also gives you concrete tools to adjust and improve your strategy.

Waarom kiezen voor onze gratis Google Ads Consultant?

Our software isn't just an app; it's your personal, transparent consultant. Since it's directly connected to your data, you don't need to rely on estimates or external reports. You get 100% transparency and objective insights to help you make well-informed decisions.

Knowledge is power: Google Ads in realtime

With our Google Ads Consultant software, you get real-time insight into Google ads analytics, conversion tracking, and all the key figures of your Google ads campaign. Our approach not only offers monthly reports, but also live insight via our app, so you can see how each segment performs.

And the best part? Our software is completely free, even if you are not a customer of ours. This is how we give everyone the opportunity to get a better grip on their Google Ads Campaigns and grow, regardless of their experience or budget.

Who Is Our Google Ads Profit Machine For?

Are you an entrepreneur with a turnover above €10,000 per month or do you have strong ambitions to do so? Do you already have the necessary traction, but are you still unable to scale indefinitely? Maybe you already have an online marketing agency that manages your Google Ads, but you're wondering if their ads management is optimal. Maybe you're feeling frustrated because your competitor is always visible, while you're still struggling to get a return from google ads. Our profit machine is built for ecommerce entrepreneurs like you, who know that success in Google Ads is about profit, new customers, and scalability.

The next step to succes.

Every day that you are not number 1, your competitor grows. With our advanced strategy for Google Ads, Google Shopping, Google Video Ads, Google Responsive Display Ads and PPC marketing you can stay ahead of your competition. Our experts ensure seamless integration with Google Merchant Center, Google Analytics and tools like google ad manager to achieve the best results.

Start today with a partner who understands your products, target groups and, above all, your growth challenges. As your Google ad campaign manager, let us guide you on your way to profit, and find out how to use a powerful Google ads configuration and a data-driven approach harnesses the full power of Google Ads.

Thanks to our years of expertise, we are able to offer a customized strategy that matches your specific goals.

Whether you're an e-commerce entrepreneur looking to expand or you're an established player who costs Google ads. / ROAS wants to optimize, our approach ensures concrete results & higher profitability.


Request an informal consultation and find out how we can transform your Google Ads account into an automated profit machine.

Schedule your consultation today
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